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Grand Inflation Industries: Welcome Packet ·  © Cheek LLC 2026
Parade Week Packet  ·  Read first

Grand Inflation Industries: Welcome Packet

Parade Week edition. For the incoming AI Transformation Council. Read before Act I. Bring it with you: the back half is reference.

A Letter From the CEO

You said yes. Good.

Here is what you joined. Grand Inflation Industries is 77 years old. My grandfather Gusty came home from the war with three skills: rigging, vulcanizing rubber, and overpromising. He aimed all three at joy. First product: a weather balloon dressed up as a car lot attraction. He never looked back. Neither did we.

Today we make parade balloons, stadium mascots, tube men, pool floats, and bounce houses. We make joy that holds air. I believe in this company completely. I am also the only person here allowed to say that it might die.

Revenue is $84 million. It was $84 million last year. It was $84 million the year before that. People call that stable. It is not stable. It is a slow leak with good manners.

The board meets Thursday. The Grand Harvest Parade flies Thursday morning, on national television, the way it has since before I was born. Gary Baszo retires Friday after 43 years, and half of what this company knows walks out with him unless we hold onto it on purpose. An activist fund owns 8.2 percent of us and writes very polite letters. My COO chair has been empty for eight months.

I did not fill that chair. I hired you instead.

You are the AI Transformation Council. You are my bet: that this company can learn to move at the speed the world now moves without losing what it is. Six teams. The full program. Every system we own, opened to you.

I do not need a deck. I need the swans to ship.

Read this packet tonight. Learn the company. Monday at 07:00 I will send you the numbers.

Gale Womplerton III Chief Executive Officer

The Company on One Page

Grand Inflation Industries. Founded 1949, Toledo, Ohio. 412 employees. Revenue $84M, flat three years running. Net margin 4.1 percent. Cash on hand $5.8M, with a $4M undrawn revolver. Not dying. Not growing. The most dangerous kind of comfortable.

Two arms, one balance sheet:

Line Arm Annual revenue
Tube Man-as-a-Service (11,000 units under management) B2B $35.6M
Parade contracts (Grand Harvest + two regionals) B2B $9.0M
Stadium mascot programs (14 teams) B2B $8.0M
Pool floats DTC B2C $20.0M
Bounce house rentals (fleet of 620) B2C $10.0M
Float Club subscription (11,200 members) B2C $2.0M
Everything else, minus rounding and one lawsuit mixed ($0.6M)

The table reconciles to $84M. Every table you see this week reconciles. Check us.

The B2B arm runs on contracts with teeth. AutoPlex Collective: 2,400 dealerships, 7,200 tube men under management, our single largest revenue line, governed by an uptime SLA with real penalties. The Grand Harvest Parade: nationally televised, Thursday, immovable. Stadium programs: 14 teams, steady, unglamorous.

The B2C arm runs on the internet's mood. Pool floats at $20M, led by the Colossal Swan ($89, and the margin is the good kind). A 620-unit bounce house fleet with real weekend logistics. And the Float Club: 11,200 of the most loyal subscribers a company could ask for.

What you are inheriting, tools-wise:

  • AirWare ERP 4.7, installed 2009. It works. Some of its data formats can only be described as archaeological.
  • AirBook CRM, adopted 2016, half migrated. Contains customer data that deserves more care than it has been getting.
  • FloatDesk, the support system. Six humans, 400 tickets a day, 11 minutes a ticket, endless grace.
  • A fax machine in receiving. Purchase orders still arrive on it. Nobody remembers why. It is somehow load-bearing.
  • Gary's spreadsheet. Forty-three tabs. One owner. See: Friday.
  • The Gary Graph. Gary's 43 years, digitized into a company knowledge graph as his retirement gift to the firm. Every team can query it. Treat it like a colleague, because it is one.

The Cast

One line each. Voices matter here: when these people email you, and they will, this is who is talking.

Who Role The one line
Gale Womplerton III CEO Third generation. Sharp, impatient, all in. Hired this council as her bet on the future.
Gary Baszo Master Rigger and VP of Everything Else 43 years. One of four Level IV Master Riggers. Retires Friday. The graph knows what he knows.
Marcus Ledgerwood CFO Anxious, precise, quietly delighted whenever anyone asks to see the numbers.
Bianca "Buzz" Alvarez CMO Moves at the speed of the feed. All lowercase, alarming punctuation, correct instincts.
Priya Natarajan Head of Customer Care Runs six people and 400 tickets a day with grace. Skeptical of automation until it earns her trust.
Dale Withers VP of B2B Partnerships Owns the AutoPlex relationship. Golf metaphors under pressure.
Walt Brzezinski Toledo Plant Manager Third shift is his religion. Will do anything for this company except skip a safety certification.
Susan Litt General Counsel Two-line emails that end discussions.
Deb Kowalski Fleet Procurement, AutoPlex Collective The counterparty. Buys for 2,400 dealerships. Worth knowing well.
Colleen Marsh Director of Parade Operations, Harvest Parade Partners Runs the Grand Harvest Parade. Thursday morning belongs to her firm and ours, jointly.
Nadia Pinn Partner, Sharp Objects Capital Activist investor. 8.2 percent stake, a board seat, and letters that are cordial, surgical, and never wrong on the math.
Kai Nimbus CEO, Levit8 The rival. Raised $200M to reinvent air. Sells one $1,400 smart float that requires a subscription. Revenue to date: zero.

Your Team Charters

Six teams, one company. Access is deliberately partial: no team sees everything, because no department does. What one team knows and another team needs moves the way it moves everywhere: somebody sends a message. The company bus is AirMail, and every team is on it.

Every company system speaks MCP and lives at one URL:

https://parade.paulcheek.com/mcp/<system>/<join-code>

Your join code is printed on your team card. Guard it like a badge, because it is one.

Customer Ops

Mission: every person with an order number gets a true answer and a kept promise. Own the queue, the refunds, and the tone.

System MCP path
FloatDesk /mcp/support
AirBook CRM /mcp/crm
AirMail /mcp/comms
The Gary Graph /mcp/gary

Join code: ______________________ (from your team card)

Supply Chain and Manufacturing

Mission: know exactly what the plant can make, when each batch certifies, and where every cubic foot of helium goes. The physics of the company answer to you.

System MCP path
AirWare ERP 4.7 /mcp/erp
AirMail /mcp/comms
The Gary Graph /mcp/gary

Join code: ______________________ (from your team card)

B2B Accounts

Mission: keep the contracts that keep the company. AutoPlex, the parade, and 14 stadiums are relationships with numbers attached. Know both halves.

System MCP path
AirBook CRM /mcp/crm
Balloon Payments /mcp/finance
AirMail /mcp/comms
The Gary Graph /mcp/gary

Join code: ______________________ (from your team card)

Comms and Social

Mission: be the company's ears and its voice. Know what the internet is saying before it says it loudly, and make sure everything we publish is true and ours.

System MCP path
The Breeze /mcp/social
AirMail /mcp/comms
AirBook CRM /mcp/crm
The Gary Graph /mcp/gary

Join code: ______________________ (from your team card)

Finance and Risk

Mission: the numbers reconcile because you make them reconcile. Cash, margin, exposure, and the honest cost of every plan on the table.

System MCP path
Balloon Payments /mcp/finance
AirWare ERP 4.7 /mcp/erp
AirMail /mcp/comms
The Gary Graph /mcp/gary

Join code: ______________________ (from your team card)

Office of the CEO

Mission: see the whole board. Build the morning brief Gale actually reads, and from Act II, orchestrate: route work between teams, catch collisions, and own the story the board hears Thursday.

System MCP path
All company systems every path above

Join code: ______________________ (from your team card)

The Shape of the Week

The full program. One company. One shared objective: end Thursday with the Company Health Index at 70 or better and a board-credible plan.

The Company Health Index is four dials, 0 to 100, live on the room scoreboard all week:

Dial Measures Monday reading
Cash liquidity and margin discipline 62
Customer Trust sentiment, satisfaction, subscriber health 58
Operational Reliability fulfillment, uptime, production integrity 55
Compliance and Control safety, privacy, governance posture 70

The win condition is shared: the average of the four dials at 70 or better at the final board meeting. Teams are departments, not rivals. Nobody wins in a company that loses.

  • Act I: learn the company. Walk its systems, map its work, and staff your department's first digital teammate. By evening, every team has an agent doing real work against real data.
  • Act II: put it under load. Single agents have limits. You will find them, then build past them: agents that coordinate with each other, and with you.
  • Act III: take command. Governance, control, and judgment: what your agents may do alone, what needs your signature, and what stays human forever. Then the board, with the numbers you made.

Ground Rules

  1. The numbers are real and they reconcile. Unit economics, SLA math, the helium ledger: it all adds up, on purpose. Check it. Arithmetic is a fair weapon here, same as at home.
  2. Everything your agents do is logged, and that is a feature. Every tool call lands in company telemetry. The log is how you will know what your agents actually did, as opposed to what you meant them to do. Operators read logs. You are operators now.
  3. Play it straight. The world is absurd. The people in it are not. Inside these walls, tube man uptime is a matter of total professional seriousness, and the week works best when you treat it that way.
  4. Have fun. The company makes joy that holds air. It deserves a council that enjoys saving it.

Welcome to Toledo. See you Monday.

AirMail: The Monday Morning Memo